The British Council conducted an interactive 3 day-programme that looks at all the basics of business development: strategy and values, relationships and pricing models, financial and marketing planning, managament and monitoring.

Over the course of three days, Sarah Thelwall (MyCake.org) delivered her successful Start Up to Success programme  in Riyadh, helping creatives design, commercialise and implement their ideas.

Programme for Riyadh (21-23 May 2012)

Day 1 – What is your business about?
12.30 – 12.45 Introductions and welcome.
12.45 – 13:30 How do I define success for my business?
13.30 – 14.20 How do I describe my business – the three sentence explanation
14.20 – 15.30 Communicating my ideas & my business
Day 2 – Market Day
9.00 – 9.15 Review of day 1, plans for day 2
9.15 – 10.45 What are the Features & Benefits of the products & services that I’m offering?
10.45 – 11.45 Which segments of the market should I target?
11.45 – 12.30 Prayer/Lunch break
12.30 – 13.30 What promotional approaches are right for my business now?
13.30 – 14.45 What do I need to do over the first 1-3 years and how will these activities lead to
sales?
14.15 – 15.30 Developing the ‘communicating my ideas & business’ & homework for tomorrow
Day 3 – Money for Creative People
9.00 – 9.15 Review of day 1&2, plans for day 3
9.15 – 10.30 Creative Money Mindset, approaches to pricing
10.30 – 11.45 Case study 1 – a commercial gallery
11.45 – 12.30 Prayer/Lunch break
12.30 – 13.45 Case study 2 – a fashion business
14.45 – 15.00 The cashflow for your business going forward
15.00 – 15.15 Communicating your business – the eBooks
15.15 – 15.30 Reflection & wrap up

 

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