But, despite the fact that users are more actively watching existing content, there’s still an astonishing number of people who are sharing their own videos. The app was downloaded from the Google Play store 3.08 million times in Brazil in the month of September alone (Statista, 2020). As further evidence of the app’s recent growing popularity, TikTok also crossed the one billion mark for app installations on the App Store and Google Play worldwide. As of June 2020, female users in their teens accounted for 18.2 percent of TikTok's active user accounts in the United States. TikTok and Douyin had 625 million smartphone monthly active users (MAUs) worldwide in August 2019, according to App Annie. When it comes to the daily time spent on TikTok, users spend an average of 52 minutes per day on the app (BusinessofApps, 2019). In a way, you can say that TikTok creators have. More than 100 million Americans are monthly active users today, the company said earlier this month. TikTok is an iOS and Android media app that can be used for creating and sharing short videos. The app strongly beats out YouTube, Instagram, WhatsApp, and Facebook Messenger, which round out the top five. TikTok was launched in September 2016, and in the three years since its launch, it’s safe to say that it has exploded in popularity. It's difficult to get verified on TikTok since users can't submit a request to be verified like they can on other social media platforms. Just to give you an idea of how other apps perform in comparison, it took Instagram six years from its launch to gain the same amount of monthly active users that TikTok  managed to achieve in under three years. ByteDance has not released anything more recent. Nine Out of Ten TikTok Users Use the App Multiple Times Daily, 9. TikTok has shown amazing growth in the area of new installs. The latest statistics show that TikTok was particularly popular in South America towards the end of Q3 2020. Pakistan is fifth on the list and accounts for 1.65 million TikTok downloads. About the author. But it’s important not to forget that TikTok’s sizable user base is not only due to a growth in Western markets, but because of effectively growing in emerging markets like China and India. It’s interesting to point out that 150 million active daily users are in China, which mostly use the Chinese version of the app, called Douyin. In response to a new viral prompt, TikTok users are sharing their “one in a million” stories — and some of them are pretty unbelievable.. On Dec. 14, TikTok user Abraham Piper prompted his followers to share their “craziest, one in a million stories, something that happened to you that you just can’t believe is real.”. China’s version, named Douyin, has over 600 million daily active users. This means that not only is TikTok able to keep its current user base strong, but it’s also constantly evolving to attract a new and growing user base. In a way, you can say that TikTok creators have understood the younger generation in a better way than competitor apps. This also demonstrates the creative freedom and simplicity of TikTok as a social platform. However, once you make a name for yourself, the money you earn on TikTok can be very lucrative. Learn how to build a strong TikTok following that will turn into traffic and sales for your online store with our TikTok course. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. She had 41.3 million followers when she was passed and was the first TikTok account to reach 40 million followers. The app itself has seen significant success in recent months, with more than 800 million active users and 2 billion downloads. 41 percent of TikTok users are aged between 16 and 24. times in Brazil in the month of September alone (Statista, 2020). Now that we understand what TikTok is, let’s dive into the top 10 TikTok statistics for 2021, and why knowing them can be useful for marketers around the world. This statistic combines the downloads of TikTok from both Android and iOS. The latest TikTok statistics show that as of April 2020, the popular video app has been downloaded more than. Try our corporate solution for free! Some of you might be wondering why TikTok might sound oddly similar to Musical.ly in terms of what you do within the apps. Since September 2018, TikTok usage among US adults has increased exponentially – doubling and reaching 14.3 million in just six months. Three-quarters of all apps are downloaded, accessed once, and then entirely forgotten. Facebook takes the lead with users spending an average of 58.5 minutes on the social media platform each day. TikTok has done particularly well with growing its Asian followers. 3. Data is a real-time snapshot *Data is delayed at least 15 minutes. ByteDance, TikTok's parent company, says it will have an 80% stake. TikTok allows users to create and share funny videos while singing, dancing, or lip-syncing to their favorite tunes. And the ease with which anyone can become a content creator, is one of the many factors that gives TikTok an advantage over the competition. TikTok is the Most Downloaded App on the Apple App Store, 4. And in India, there are now more than 20 million active users of the app. Basically, Americans love TikTok. 90 percent of all TikTok users access the app on a daily basis. That makes TikTok 9th in terms of social network sites, ahead of better known sites such as LinkedIn, Twitter, Pinterest, and Snapchat. With 800 million monthly active users, TikTok is making … The company that owns TikTok now has one billion users and many are outside China. That’s because the more time people spend on these apps, the higher is the chance that they will see advertisements. Average Number of Viewed Videos on TikTok, What helps TikTok stand out among the competition is that it’s more of an entertainment platform, instead of a lifestyle platform. But even though the app is still overwhelmingly more popular among teens, latest figures actually show a shift away from this trend. So it’s safe to say that TikTok is doing much more than just replacing Vine, or other similar social media apps. Not only that, they are extremely active on the app. To dig deeper, there might be some obvious reasons why there’s a preference of watching existing content over publishing your own. As a result of this partnership, TikTok experienced a, When it comes to the average number of videos watched on TikTok, there were, more than 1 million videos viewed every day. Growing Number of US Adults Use TikTok, 10. TikTok has a lot to lose in the world's second-most populous country. 7. The app strongly beats out YouTube, Instagram, WhatsApp, and Facebook Messenger, which round out the top five. Among U.S. users 18 and older, TikTok brought in 22.2 million mobile unique visitors in January, 23.2 million in February and 28.8 million in March. are aged between 16 and 24 (Globalwebindex, 2019). by the people in Thailand alone. So this means that people are using the social networking app daily either for creating and sharing short videos of themselves, or for watching the existing plethora of TikTok videos uploaded to the platform. A July 2020 report from Statista says 32.5% of TikTok users are between the ages of 10 and 19. It might be a bit of a head scratcher for the older generations, but TikTok is no news to the teens of the world. It might be a bit of a head scratcher for the older generations, but TikTok is no news to the teens of the world. Under lockdown, consumers were spending increasingly more time on their mobile phones and seeking out entertainment and new ways to stay connected, which in turn, drove TikTok downloads. Start a business and design the life you want – all in one place. Basically, Americans love TikTok. By Sherisse Pham, CNN Business. As a result of this partnership, TikTok experienced a huge spike in engagement and downloads. These statistics also prove that whether you’re a social media marketer or a social media user, TikTok isn’t a force to be taken lightly. The app took just under eight months to gain half a billion more. But TikTok appears to be more popular among iPhone users than Android users – TikTok is ‘only’ the third-most downloaded app on Google Play, behind WhatsApp and Facebook Messenger. At the start of the fourth quarter of 2017, there were. TikTok now has over 100 million active monthly users in Europe and 100 million in the U.S. Douyin, the Chinese version of TikTok, has hit 600 million daily active users. Authorities there say they’re doing so because of what they deem to be “immoral/indecent content” on the platform. What helps TikTok stand out among the competition is that it’s more of an entertainment platform, instead of a lifestyle platform. It allows users to create short videos with music, filters, and some other features. 58.5 minutes on the social media platform each day. A study observing the behavior of TikTok users in the span of one month shows that 68 percent of TikTok users watch someone else’s video and 55 percent upload their own videos (Globalwebindex, 2019). President Donald Trump has agreed to a deal in which Oracle and Walmart will take a minority stake in a U.S.-headquartered company called TikTok Global. With TikTok you have the possibility of reaching an audience in 155 different countries. 2019 … As part of the show’s segment, The Tonight Show host, Fallon encouraged viewers to take part in a series of challenges hosted by the TikTok app. TikTok has 800 million active users worldwide (Datareportal, 2020). Not only are they teleporting to different virtual locations all over the globe, but many … 41 percent of TikTok users are aged between 16 and 24 (Globalwebindex, 2019). How Much Time Do Users Spend on TikTok Daily on Average? That number ballooned to more than 271 million by Dec. 2018 and 507 million by Dec. 2019. , latest figures actually show a shift away from this trend. Now while TikTok might be competing with the big players in the market, the platform serves a different purpose than YouTube, Instagram, or Snapchat. And, statistically speaking, there’s a very high likelihood that your audience is located somewhere in these countries. It was initially launched as Douyin in September 2016, in China. TikTok is a platform mainly aimed at content creators. Just 12 months later, that increased nearly three-fold to 7.2 million. In the first quarter of 2020, there were a total of 315 million TikTok downloads worldwide. Some users might prefer TikTok as a source of entertainment. The social media app is all the hype among youngsters, but many adult social media users have never heard of it and you might be wondering why. TikTok has really hit the nail on the head when it comes to engaging with the youngsters of the world. The app is downloaded more than 10 million times by the people in Thailand alone. Most people might recall TikTok as being the hit pop single by Kesha. TikTok has. As a marketer, this TikTok statistic can be of interest to you when you’re considering your marketing efforts based on your target audience. Many TikTok users simply play a song from another device—such as a computer or stereo—while they’re recording. It’s also available in 75 languages. One of the main contributing factors of TikTok’s sudden rise in popularity from September 2018 can be attributed to The Tonight Show starring Jimmy Fallon. So it’s safe to say that TikTok is doing much more than just replacing Vine, or other similar social media apps. A leaked pitch deck from TikTok puts the global user base … Simply put — it’s by design. This makes the amount you can make more variable on TikTok. In other words, TikTok was able to double its number of downloads in just over a year—a clear sign of the app’s skyrocketing popularity. Michael Grothaus is a novelist, journalist, and former screenwriter. This comes just four months after the app was banned in neighboring India, formerly the country where the majority of TikTok’s users were located. understood the younger generation in a better way, How to Stop Procrastinating now: Everything You Need To Know, 13 Job Skills That Employers Value: Most In-Demand Skills to Know, How To Be Working 100 Percent Remote By 2021. By comparison, Snapchat reported 218 … The 2020 Presidential election was unprecedented in many ways- voter turnout, record absentee voting in light of the pandemic, and the use of TikTok, the … © 2021 CNBC LLC. The surge in downloads is most likely a result of the coronavirus pandemic. Facebook takes the lead with users spending an average of. We’ve got another fascinating TikTok statistic that helps us understand the demographics of TikTok users better. These are some milestones related to TikTok’s user growth: 11 million monthly US users in 2018; 27 million monthly US users in 2019; 91 million monthly US users in June 2020 , it’s interesting to take a look at where most TikTok downloads originate from. TikTok is available all around the world via the App Store or Google Play stores. 8. 8. This statistic combines the downloads of TikTok from both Android and iOS. TikTok said it has about 50 million daily active U.S. users. Pakistan is fifth on the list and accounts for 1.65 million TikTok downloads. With their target audience specified from the start, they’ve understood the habits and preferences of this age group which has led them to create a social media app that gives their audience exactly what they’re looking for. This month, TikTok surpassed 2 billion global downloads and reported nearly 700 million monthly active users in July. Content and community were a big player in encouraging the growth of TikTok in a very short span of time. Let us know in the comments below! What’s mind blowing is that within a year of TikTok’s development, it reached this milestone of 1 million views per day. Sometimes it’s funny, sometimes it’s cringey, but it’s definitely addictive. TikTok has really hit the nail on the head when it comes to engaging with the youngsters of the world. on the app (BusinessofApps, 2019). TikTok ranked as the top most downloaded app in Apple’s iOS App Store for Q1 2019, with more than 33 million downloads. TikTok has done particularly well with growing its Asian followers. Oberlo uses cookies to provide necessary site functionality and improve your experience. But for the teens of the world, it has taken a completely different meaning. In actuality, many users have found themselves disappointed by the payouts from the TikTok Creator Fund, as the CPM (amount of money paid per every 1,000 views) is meager. It allows the younger crowd to express themselves in a creative way, whether that’s by dancing, singing, or doing some form of comedy. Country bans and attempted bans This covers a large part of the population. As a marketer, this TikTok statistic can be of interest to you when you’re considering your marketing efforts based on. 90 percent of all TikTok users access the app on a daily basis. Interested in Selling Products on TikTok? After the merger of the two apps, there was no looking back. And in India, there are now more than 20 million active users of the app. Just to give you an idea of how other apps perform in comparison, it took Instagram six years from its launch to gain the same amount of monthly active users that TikTok  managed to achieve in under three years. The company also revealed it has more than 50 million daily U.S. users. Globe Icon An icon of the world globe. Before Loren, Lisa and Lena were the most followed individuals on TikTok, with over 32.7 million followers. And what makes it so attractive is that practically anyone can become a content provider because of the simplicity of using the app. downloads in a single quarter (Sensor Tower, 2019). What’s even more interesting to note is how TikTok managed to gather such a huge audience in such a short span of time, all the while growing into new markets. According to a leaked deck from TikTok, the app has 800 million monthly active users, 500 million of which are in China Douyin, the Chinese version of TikTok, has 400 million daily active users, according to ByteDance’s annual report. That’s because the more time people spend on these apps, the higher is the chance that they will see advertisements. If you think of it this way, it’s no surprise why it has generated so much hype among the teens of the world. TikTok App Conquers the Teens of the World. According to parent company Bytedance, the current number of people on TikTok / Douyin is over 1.29 billion monthly active users, up from 500 million mid-2018. From then onwards, TikTok continued to grow and reach new audiences. People spend almost the same amount of time on Instagram (53 minutes), and a little less on Snapchat (49.5 minutes). How Many Countries Is TikTok Available In? At one point, TikTok downloads in India made up as much as 30 percent of the app’s total global downloads. Mexico is in second place with just a touch fewer downloads at three million, followed by the US with 2.31 million and Russia with 2.24 million. TikTok has been downloaded 611 million times in India, which is around 30 percent of the app’s total global downloads. What’s even more interesting to note is how TikTok managed to gather such a huge audience in such a short span of time, all the while growing into new markets. And for Facebook to hit the same monthly active users mark, it took nearly over four years. TikTok users are obsessed with this new challenge. TikTok has especially been enthusiastically welcomed by many Asian countries such as Cambodia, Japan, Indonesia, Malaysia, Thailand, and Vietnam. And, statistically speaking, there’s a very high likelihood that your audience is located somewhere in these countries. TikTok has about 100 million monthly active U.S. users, up nearly 800% percent from Jan. 2018. It’s time to pay serious attention to TikTok. It’s interesting to point out that 150 million active daily users are in China, which mostly use the Chinese version of the app, called Douyin. The social media app is all the hype among youngsters, but many adult social media users have never heard of it and you might be wondering why. By the way, here’s a course on Tiktok marketing that can teach you step by step tactics of how you can get sales using Tiktok. And for marketers, all this can be a big deal to know. That’s why it appeals to so many content creators around the world and why they’re exploring ways to improve their. And what makes it so attractive is that practically anyone can become a content provider because of the simplicity of using the app. TikTok was launched in September 2016, and in the three years since its launch, it’s safe to say that it has exploded in popularity. Nine Out of Ten TikTok Users Use the App Multiple Times Daily. worldwide (Datareportal, 2020). But it may soon be falling off the TikTok downloads charts as the country’s TikTok ban takes effect in October 2020. Monthly Active Users in the United States – In an official lawsuit filed by TikTok against the United … But it may soon be falling off the TikTok downloads charts as the. TikTok is available in over 150 markets around the world, in 39 languages. Sign up for free newsletters and get more CNBC delivered to your inbox. are downloaded, accessed once, and then entirely forgotten. And while these numbers can look intimidating — especially if they’re in the millions — they’re also proving this content is favored. The following year, in 2017, the app was launched by ByteDance for markets outside of China. As of Q1 2019, TikTok is the most downloaded app on the Apple App Store, with 33 million downloads in a single quarter (Sensor Tower, 2019). Let’s take a look at how other social media sites perform in comparison to TikTok. TikTok Installs Are Up 96% YoY. Simply put — it’s by design. Today, TikTok’s growth is showing no signs of stopping. TikTok marketing statistics mentioned earlier in … Many users on Airtel, Vodafone and other service providers reported Tuesday afternoon […] TikTok goes down in India, its biggest overseas market Manish Singh 7 months This covers a large part of the population. But TikTok — known as Douyin in China, where its parent company is based — must also be understood as one of the most popular of many short-video-sharing apps in that country. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. At one point, TikTok downloads in India made up as much as, When it comes to the daily time spent on TikTok, users spend. The 500 million figure, however dates back to an official announcement in July 2018. In February 2019, TikTok reached its first billion downloads. Either way, they’re doing it for almost an hour everyday. Charli D'Amelio is now the most-followed TikTok user, being first and only TikTok user to reach 100 million followers. Now while TikTok might be competing with the big players in the market, the platform serves a different purpose than YouTube, Instagram, or Snapchat. We want to hear from you. With these TikTok statistics in mind, you’ll be able to understand the new social media happenings in a better way. To start off, the popularity of TikTok with the younger generation could be explained by the fact that the app creators decided to choose under 18 as their target audience from the very beginning. TikTok is the sixth largest social network. This was largely thanks to the 667 million first-time downloads in 2018 – which propelled it to fourth place on the list of most downloaded non-game apps of the year. Among these TikTok users, 90% say they use the app daily. That makes TikTok 9th in terms of social network sites, ahead of better known sites such as LinkedIn, Twitter, Pinterest, and Snapchat. How you can be very lucrative nearly 700 million monthly active users today, TikTok 's parent company,. 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